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Henkel Laundry Detergent flexible packaging using 30% PCR recycled plastic

October 30, 2024
Henkel's laundry detergent is now packaged in a single material film containing 30% PCR, developed jointly by Korozo Group and Ecoplast, to comply with the recycling requirements of the Packaging and Packaging Waste Regulation (PPWR).
 
 
 
Ecoplast, a member of the Borealis Group, supplied the PCR material. Its LDPE recycled materials are ISCC Plus and EuCertplast certified, meaning recycled ingredients can be tracked and traced throughout the value chain. The packaging uses the Borcycle CWT100VL grade material because its low gel content is believed to bring high optical and print quality, which enhances its shelf appeal, and has the mechanical properties required to keep the product safe.
 
 
 
Next, Korozo is responsible for laminating the PCR material into a single material structure and printing it on its high-end presses and bag-making lines. Today, Henkel has implemented the new packaging in its laundry detergent brands, such as Persil. The new packaging is already available in Central and Eastern Europe.
 
 
 
"We are excited to leverage our global leadership in flexible packaging to contribute to the creation of this innovative, circular solution," said Fatih lmre, Customer Manager, Consumer Packaging Technology, Korozo Group. "Collaboration across the value chain is essential to deliver sustainable packaging solutions and the transition to a circular economy."
 
 
 
Given the upcoming Packaging and Packaging Waste Regulation, which sets a minimum recycling content in plastic packaging - including 35% PCR material in recyclable film by 2030 - and requires all packaging sold in the EU market to be recyclable, Korozo hopes its solution will help brands comply with these regulations.
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