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Coca-Cola 100% rPET plastic bottle launched in Hong Kong

October 29, 2024
Coca-Cola has launched a 500ml soft drink bottle in Hong Kong made from 100% recycled rPET, the latest effort by the company to improve the sustainability of its beverage packaging.
 
Coca-Cola has always been committed to its strategic vision of a "waste free world" through bold and innovative sustainable development.
 

The original, sugar-free and plus 500ml versions of Coca-Cola sold in Hong Kong will all switch to 100% recycled PET for the bottle body, with the exception of the cap and label.

 

 

 

This recycled plastic bottle is prominently printed with the logos "I am a 100% recycled PET bottle" and "Recycle Me Again", aiming to raise public awareness of recycling and inspire consumers to actively participate in environmental action.

 

 

 

According to Coca-Cola, the main purpose of using 100% recycled plastic bottles is to reduce plastic pollution in the environment and set an example for other beverage brands to develop green.

 
To accelerate the circular economy of plastics in the city, Coca-Cola has partnered with Waste Free in Hong Kong and plans to invest HK $3 million in 2024 to support a new neighbourhood collection scheme.
 
 
 
The program aims to cultivate recycling habits by mobilizing residential building users, cleaners and residents' families to participate in recycling activities, and invites Hong Kong residents to participate in the recycling and separation of plastic bottles, and jointly build a "recycling" system for plastic bottles.
 
 
 
In addition, Coca-Cola has invested in Hong Kong's largest quasi-food-grade plastic recycling facility, Plastic New Life. As an important part of Coca-Cola's "Waste Free World strategy", the company has sufficient recycling capacity to ensure that every PET bottle sold by Coca-Cola can be effectively recycled.
 
So far, Coca-Cola has launched 500 ml rPET plastic bottles in Canada, the Philippines and Myanmar.
 
The Hong Kong government will launch the Municipal Solid Waste charging scheme on August 1, 2024, which Coca-Cola believes is expected to provide more resources for recycled PET, which will help it produce more 100% recycled plastic bottles.
 
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